McKinsey Quarterly: Business Web 2.0

October 12, 2009 at 1:13 pm Leave a comment

McKinsey & Co. has tracked the rising adoption of Web 2.0 technologies over the past three years, as well as the way organisations which are using them and whether they are deriving real benefits:

  • 69 % of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues;
  • Companies that made greater use of the technologies report even greater benefits;
  • Successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,” linking themselves with customers and suppliers through the use of Web 2.0 tools;
  • Despite the current recession, respondents overwhelmingly say that they will continue to invest in Web 2.0.

See more in McKinsey’s interactive feature exploring and tracking three years worth of results have also been produced.
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