Seven Deadly Wins of Business News?

October 16, 2009 at 11:25 am Leave a comment

Earlier this week, The University of Warwick held an event to debate the future of business news. Sparked by consultation on the future of the Birmingham Post as a daily or weekly title, the speakers included the University’s Chancellor – Richard Lambert – and Post editor Marc Reeves.  

The event has already been reported in the Post and you will soon be able to see footage on the Warwick website.

A decision on the future of the Post is expected very soon whilst Marc Reeves will expand on his strong argument for profit-driven business journalism and developing a new model for today’s newspaper titles as strong brands and communities in his own pages next week.

As DG of the CBI and former editor of the FT, Richard Lambert knows a thing or two about business news. His seven principles are worthy of highlighting:

  1. Keep it Lean
  2. Make sure it is Trusted
  3. People are looking for Judgement
  4. All business is International and the FT’s success today is, in part, due to its investment in printing worldwide and a global  network of correspondents
  5. The value lies in Premium services, available at all times across all channels
  6. Newspapers are not just about scoops, they also need to be about Ideas
  7. The web is not just a networked repository of data, but an Interactive platform for genuine engagement.

As new models emerge for providing local and business news and as media converges, Lambert’s seven point guide provides a pretty good checklist for what consumers want from their news media, particularly in respect of business journalism.
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Entry filed under: Kevin's Musings. Tags: , , .

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