Posts filed under ‘Kevin's Musings’

HS2 – have your say : Midlands : Insider News : Insider Media Ltd

HS2 – have your say : Midlands : Insider News : Insider Media Ltd

via HS2 – have your say : Midlands : Insider News : Insider Media Ltd.

April 15, 2011 at 11:13 am Leave a comment

Tom Tops in Twits Two

Some interesting feedback and comments on our first Birmingham’s Biggest Tweeters post.

Continue Reading November 20, 2009 at 4:34 pm Leave a comment

The Big Debate: Opening Up

I’m a little slower to post my thoughts after the Big Debate than the excellent analysis and follow ups from the likes of Dave Harte and Paul Bradshaw or the instant (and spot on) post from Andrew Brightwell. That’s what comes of being a corporate comms type, wanting to have your thoughts structured and every dot and comma in their perfect place.

Continue Reading November 4, 2009 at 3:52 pm Leave a comment

Why the Creative Industries Matter to Birmingham

The Creative Birmingham Partnership Board – which brings together public agencies supporting the creative industries and private sector representatives – commissioned its second baseline study of Birmingham’s creative economy in May. The report, undertaken by BOP Consulting and funded by Birmingham City Council, is close to completion.

Continue Reading October 26, 2009 at 2:28 pm Leave a comment

Seven Deadly Wins of Business News?

Earlier this week, The University of Warwick held an event to debate the future of business news. Sparked by consultation on the future of the Birmingham Post as a daily or weekly title, the speakers included the University’s Chancellor – Richard Lambert – and Post editor Marc Reeves.  

The event has already been reported in the Post and you will soon be able to see footage on the Warwick website.

A decision on the future of the Post is expected very soon whilst Marc Reeves will expand on his strong argument for profit-driven business journalism and developing a new model for today’s newspaper titles as strong brands and communities in his own pages next week.

As DG of the CBI and former editor of the FT, Richard Lambert knows a thing or two about business news. His seven principles are worthy of highlighting:

  1. Keep it Lean
  2. Make sure it is Trusted
  3. People are looking for Judgement
  4. All business is International and the FT’s success today is, in part, due to its investment in printing worldwide and a global  network of correspondents
  5. The value lies in Premium services, available at all times across all channels
  6. Newspapers are not just about scoops, they also need to be about Ideas
  7. The web is not just a networked repository of data, but an Interactive platform for genuine engagement.

As new models emerge for providing local and business news and as media converges, Lambert’s seven point guide provides a pretty good checklist for what consumers want from their news media, particularly in respect of business journalism.
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October 16, 2009 at 11:25 am Leave a comment

Brand Dutton and Brand Birmingham

The main thing that strikes you reading the Birmingham Post interview with Clive Dutton last week is that a top notch international PR agency is not needed to promote Brand Dutton.

Continue Reading October 5, 2009 at 11:06 am Leave a comment

Trust in the Trust?

The BBC has had a torrid time of late.

Almost everything it touches needs a full crisis PR plan standing by. The sacking of Arlene; asking the PM about pills and even Mr Big Breakfast taking over from the old TOGmeister has drawn fire.

Continue Reading September 30, 2009 at 11:32 am Leave a comment

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