Posts tagged ‘Communication’

Identifying Influential Influencers

The Guardian and The Observer have published research exploring ‘Word of Mouth’ and how to distinguish the influentials from the not so influentials. As a result of this research, a quick checklist – ACTIVE – has been created with which researchers suggest an individual’s potential buzz factor can be predicted.

  • Ahead in Adoption does not necessarily mean being at the edge of discovery, but ahead of the mainstream.
  • Connected means having lots of connections, but important that there is a range of them.
  • Traveller means having more frequent contact with other countries, their people and most importantly their ideas and perspectives.
  • Information hungry people who always want to learn more, constantly seeking out and exchanging new facts and ideas.
  • Being Vocal does not necessarily mean loud and dominant; but keen to discuss thoughts and share information and experiences.
  • Exposed to Media refers to people who are voracious consumers of mass media, particularly print or the internet.

Applying this concept to the online landscape, this checklist could help in the process of identifying the influencers and thought leaders in the blogosphere and twitterverse.

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November 11, 2009 at 10:51 am Leave a comment

A Tale For Two Cities

I was in Manchester recently for dinner with client colleagues. A very enjoyable experience. Great food, atmospheric restaurant and it was good to be back in one of the country’s best cities.

You may have just been stopped in your tracks. A Brummie praising Manchester- our historic nemesis. Yes I have.

Continue Reading October 19, 2009 at 8:47 am 2 comments

Seven Deadly Wins of Business News?

Earlier this week, The University of Warwick held an event to debate the future of business news. Sparked by consultation on the future of the Birmingham Post as a daily or weekly title, the speakers included the University’s Chancellor – Richard Lambert – and Post editor Marc Reeves.  

The event has already been reported in the Post and you will soon be able to see footage on the Warwick website.

A decision on the future of the Post is expected very soon whilst Marc Reeves will expand on his strong argument for profit-driven business journalism and developing a new model for today’s newspaper titles as strong brands and communities in his own pages next week.

As DG of the CBI and former editor of the FT, Richard Lambert knows a thing or two about business news. His seven principles are worthy of highlighting:

  1. Keep it Lean
  2. Make sure it is Trusted
  3. People are looking for Judgement
  4. All business is International and the FT’s success today is, in part, due to its investment in printing worldwide and a global  network of correspondents
  5. The value lies in Premium services, available at all times across all channels
  6. Newspapers are not just about scoops, they also need to be about Ideas
  7. The web is not just a networked repository of data, but an Interactive platform for genuine engagement.

As new models emerge for providing local and business news and as media converges, Lambert’s seven point guide provides a pretty good checklist for what consumers want from their news media, particularly in respect of business journalism.
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October 16, 2009 at 11:25 am Leave a comment

It’s official, we love to communicate.

Though we are in a grip of one of the worst economic downturns the country has ever experienced, it has not dented our love for communication, from mobile phones to watching TV and surfing the internet. Ofcom’s sixth Communications Market Report found consumers would rather cut back on dining out or going on holiday than cut back on mobile phone spend, TV subscriptions and broadband services.  Other interesting findings from this latest report include:

  • Though we spend more time using our communications services, we are paying less for them;
  • Overall take up of broadband has reached 68% of households by the end of March 2009;
  • Over 25% of households now use a digital TV recorder to watch programmes at a time that suits them;
  • One in eight households has a mobile broadband connection allowing them to use the internet on the move.

Communication services have become such an intricate part of our lives that we no longer perceive them as luxuries but as everyday necessities.

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August 12, 2009 at 2:38 pm Leave a comment



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